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Social Media Planning Made Easy
For more information or questions contact me at any time.
- Establish what platforms you are going to use
- YouTube
- Newsletters
- Website
- Set goals for each platform
- For example: increase FB page likes by 14% over the next 30 days
- Analyze competition
- Look at their Facebook page, and other platforms they use
- Signup for their newsletters
- Audit your content
- What are you currently using
- How old is the content
- Is it still relevant
- Make a list of key words and phases
- This way you can use them in your post
- Choose content types
- Short form videos
- Long form videos
- Live videos
- Events
- Pictures
- Written
- Create content
- Who will be responsible
- What equipment do you need
- Have a KEY content checklist
- Have a call to action
- Include clickable links in your post
- “Call for rate and availability”
- Conduct a poll
- Ask visitors to post pictures of
- Sunset
- Activities
- Their boat
- Their pet
- Etc.
- Develop a posting schedule
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- Many platforms your post can be scheduled
- Try to post a specific topic on a set day
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- Compare your results with your goals
- Adjust your strategy as needed